Brand guide
Everything you need to show Take8 Studio correctly: logos, colours, type, social assets and the way we speak.
Download full brand kit (ZIP)
Every great video is the take that made the cut.
- 1Two film reelsThe 8 is built from two reels, one above the other. It is the craft of filmmaking in a single glyph.
- 2A play buttonThe lower reel holds a play button. Our work is made to be watched, and to perform.
- 3Take 8Directors shoot take after take until one is right. We use AI to get to the perfect take faster.
Logo files
SVG for web and print (scales to any size), PNG with a transparent background for everything else.
Give it room to breathe
Clear space
Keep an empty margin around the logo at least as wide as the top ring of the 8 (about half the icon's width). No text, images or edges inside it.
Minimum size
Horizontal logo: at least 120 px (25 mm) wide. App icon: at least 24 px. Below that, use the symbol alone.
120 px
24 pxPick the right version
Dark backgrounds: “on dark” colour logo. Light backgrounds: “on light”. Photos and video: the white one-colour logo over a darker area. One-colour print, embroidery, stamps: black or white.
Watermarks & video end cards
For watermarks use the white symbol at 40–60% opacity in a corner. End cards: the stacked logo, centred, on Ink, with the tagline underneath. The story file under Social is ready to use.
Don't
Stretch or squash it
Rotate it
Change the colours
Put it on Lime or busy backgrounds
Add shadows or effects
Mostly Ink, a flash of Lime.
Lime is the signature. Use it for the icon, buttons and single highlighted words, never as a large background behind text. Click a colour to copy its HEX code.
Two free Google fonts
Headlines, body text, buttons and numbers. Headlines: SemiBold with tight letter spacing (−3% to −5%). Body: Regular or Medium.
The accent voice: only for one to four highlighted words inside a headline, in Lime (or Moss on light backgrounds). Never for full sentences.
How we sound
Show, don't boast
Lead with results and work. Short sentences. No "revolutionary" or "game‑changing".
AI is the tool, not the hero
We say "made with AI, crafted by filmmakers". People direct every frame.
Plain words, clear prices
Say exactly what the client gets, how fast and for how much. No jargon.
Ready‑made profile assets
Sized for each platform. Upload the PNG as it is.